Brand Experience
We calculated the calories mothers burn breastfeeding, managing water/food intake, and managing rest time and we realized something: breastfeeding is an endurance sport 👩🍼. So, Calla, a brand new breast pump, is here to give mothers the recognition they deserve because "mothering is a mother."⚡️
Let's build a brand from scratch inspired by the blood, sweat, and tears of every warrior mother, and launch this brand in a truly epic way. 🦸♀️
IDEA
To launch Calla onto shelves and into hands of warrior mothers we are parterning with the U.S. Olympic and Paralympic Museum. Our gold medalists 🏅 finally can take center stage, connect with each other, themselves, and the best brand new breast pump.
RESULTS
TEAM
TOOLS
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