Brand Experience
📰 Young New Yorkers aren't paying for the Times, but you know what they are doing? Walking around their beautiful city. So, let's reward them with a NYTimes subscription by collecting some Boroughed Treasure. Who knows you might learn a thing or two along the way. 📚
5️⃣ newspaper box stands just dropped in each borough of New York City. Collect all five to win a free subscription to the Times! Open up the games seciton and uncover today's clue!🕵️
IDEA
✅ Increase engagement ✅ Expand user base ✅ Illuminate forgotten histories
RESULTS
TEAM
TOOLS
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